Born To Lose
Title Sequence
Synopsis
When punk-rocker getaway driver Jesse “Jet” Malone is framed for a cop’s murder during a botched heist, he’s thrust into a high-octane nightmare:
• Vengeful mobsters
• Relentless cops
Drenched in neon and chaos. With his estranged sister’s fate hanging in the balance and his past closing in, Jet must outrun his demons in a race to rewrite a destiny he was always told he couldn’t escape.
Industry
Film
Timeline
4 Weeks
Role
Motion Designer
Producer
Shawn Sullivan
Tools
After Effects, Red Giant
Responsibilities
Motion Design, Video Editing, Storyboarding, Design Strategy, Creative Direction, Rendering
inspiration
“Born To Lose” concept erupts in a flurry of red and blue pop-art visuals, evoking the rush of a police chase under flickering sirens and gritty film grain. Drawing inspiration from Grand Theft Auto’s rebellious spirit, Bullitt’s iconic car chases, and the raw edge of punk rock, the bold typography slams onto the screen with unapologetic force. In the end, the title burns away, leaving behind darkness and adrenaline that sets the stage for a criminal’s wild ride.
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Industry
Finance
Founded
1989
Industry
Film
Duration
10 Weeks
Timeline
4 Weeks
Timeline
4 Weeks
Role
Design Intern
Role
Motion Designer
Creative Director
Chris Wakefield
Producer
Shawn Sullivan
Tools
InDesign, Illustrator, Photoshop
Tools
After Effects, Red Giant
Responsibilities
Editorial Design, Data Analysis, Storyboarding, Design Strategy, Archival Research
Responsibilities
Motion Design, Video Editing, Storyboarding, Design Strategy, Creative Direction, Rendering
Location
Indianapolis, IN
35 Years of Bedel Magazine
Our Story, Your Success
Born To Lose
Title Sequence
Born To Lose
Our Story, Your Success
Problem
Tasked with conceptualizing and executing a high-impact, client-centric 20+ page magazine for Bedel Financial and harmonizing sophisticated financial content with a vibrant, kinetic visual identity while navigating strict compliance, delayed copy, and archival asset integration.
Overview of Case Study
Bedel Financial, a fee-only wealth management firm, was founded by Elaine Bedel, an Executive on Loan to Indiana Destination Development Corp. (IDDC) and a former President of Indiana Economic Development Corp. (IEDDC). The firm emphasizes financial transparency and security, offering personalized advisory services tailored to each client’s goals. Their experienced team provides expert guidance to help clients confidently navigate complex financial decisions.
Solution
Synopsis
Solution
When punk-rocker getaway driver Jesse “Jet” Malone is framed for a cop’s murder during a botched heist, he’s thrust into a high-octane nightmare:
• Vengeful mobsters
• Relentless cops
Drenched in neon and chaos. With his estranged sister’s fate hanging in the balance and his past closing in, Jet must outrun his demons in a race to rewrite a destiny he was always told he couldn’t escape.
Research Highlights
Audience Overview
An intelligent, sophisticated audience of affluent individuals and families ages 25–65+, ranging from young affluent professionals and wealth accumulators to individuals approaching retirement, retirees, business owners, wealthy families, and older affluent executives. These readers are financially savvy and value strategic insight, long-term planning, and personalized service.
Project Goals
Highlight Bedel’s value through clear, trust-driven messaging that simplifies financial services without sales pressure, paired with a vibrant, engaging visual design.
Themes & Tone
Competitor Landscape
The magazine focuses on community, support, purpose, impact, and growth while conveying Bedel’s long-term value in a warm and empowering tone.
Why It Matters
This research sets the tone for a magazine that reflects Bedel’s legacy, celebrates their values, and delivers trust-driven insights. Beautifully and intentionally.
Preliminary Moodboard
Storyboard Process
The storyboard process for the magazine involved strategically mapping content flow, visual hierarchy, and narrative pacing across each spread to ensure a cohesive and engaging reader experience. This method enabled precise editorial planning, aligning design elements with the firm’s brand voice and client journey.
Style Guide
Arrow Timeline
The arrow timeline visually guides readers through Bedel’s key milestones, showcasing the firm’s growth and legacy.
Magazine Pages
Note: The body copy on the "Letter from Elaine" spread was later changed with copy from the CEO.
