Origin Story

At 13, I started designingfor creators withmillionsof followers

Matthew Kenney holding a red Flying-V guitar under a lightning bolt

While most kids were picking gamertags with too many Xs, I learned to design for attention, for performance, for audiences measured in the millions. That early pressure from creating thumbnails, overlays, and brand kits for FaZe Clan’s roster taught me that design isn’t about self-expression. It’s about making something that works. My art school professors loved hearing that.

Over 10 years later, I’ve designed across identity systems, UI/UX, motion, editorial, social, and creative direction. I’ve worked with SaaS startups, wealth management firms, food and beverage brands, health and wellness companies, and tech media properties. I once made passwords look exciting, which honestly deserves its own Cannes category.

My work has been featured in LogoLounge Book 15, trusted by clients across a dozen industries, and proudly displayed on my mother’s fridge.

When I’m not designing, you’ll find me at concerts, learning guitar riffs, exploring thrift stores, or obsessing over classic cars. I’m a BFA grad from Ball State University, based in the USA, originally from Indiana.
No racing. No moonwalking. No close encounters of the third kind. Just pixels.

Today, I’m looking for a team where design drives the mission. Not decorates it.

CapabilitiesRange without dilution

Identity

TypographyWordmarksIdentity SystemsLogo DesignMarks

Motion

Motion DesignAnimationKinetic TypographyTitle DesignStoryboardingVideo

Art Direction

StrategyVoice & ToneGuidelinesPositioningPostureAnti-references

Advertising

Campaign CraftArt DirectionKey ArtPrint CampaignsSocial MediaEditorial

UI/UX

User ResearchInteraction DesignInfo. ArchitectureDesign SystemsPrototypingProduct Surfaces

Print

Die-LinesPrint ProductionMaterial SpecsLabel DesignArtifactsEditorialPublicationPackaging

Modern Tools & Methods

I use AI as a creative accelerator for research, ideation, and prototyping while keeping craft decisions human.

Design Tools
Figma
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Premiere Pro
AI-Augmented Workflow
Claude
Paper
Perplexity
v0
Methods
  • Research
  • Strategy
  • Design
  • Prototype
  • Ship
Principles
  • Systems
  • Clarity
  • Craft
  • Restraint
  • Utility

I’m looking for a team
where design drives the mission

Whether it’s a product company building for scale, an agency pushing creative boundaries, or a brand that believes design is a strategic advantage. I want to be in the room where decisions are made