Mark + editorial voice
A geometric ‘Pd’ lettermark, a serif display face, and a monospaced label voice — calm, bookish, built to scan.
Case Study — 04 / 06 · UI/UX · Product Design · News App
ProtoDaily
A self-initiated news app, reimagined in 2026 as an editorial reader for emerging technology — long-form, sourced, and honest about why every story reached you.
Selected screens · the editorial system
Splash, onboarding, feed, fields, and the reader — the editorial system end to end.
Tap to enlargeDiscipline
UI/UX
product, interface + brand
Hero screens
5
splash to long-form reader
Followable fields
11
tech frontiers, your edition
Format
Concept
self-initiated · 2026 redesign
Scroll to step through · 01 / 04
Tech news treats you like a metric,
not a mind.
Staying current on emerging technology means drowning in surface-level feeds — endless recommendations with no reason attached, and coverage too shallow for the professionals, enthusiasts, and decision-makers who actually act on it.
The fix isn't louder —
it's legible and honest.
Two moves earn a reader's trust: make the frontier readable — long-form, sourced, expert-driven — and make the feed transparent, so every story can show exactly why it reached you. Nothing hidden, nothing opaque.
Build an editorial product,
not a content firehose.
Research, sketches, low- and high-fidelity wireframes, then an interactive prototype. An explainable For You feed, a fields-based Discover, a long-form reader with primary sources, and one calm system — bone, ink, a single chartreuse accent on a WCAG-checked grid.
A complete edition,
examined.
Splash, onboarding, an explainable feed, a fields directory, and a long-form reader — a self-initiated concept, reimagined in 2026, that treats its readers as decision-makers and stays honest about how it ranks what they see.
The decisions behind the read.
04 craft moves · identity, the feed,
the reader, the system
An explainable feed
Every story shows why it reached you, and ‘what tunes this stream’ stays visible and editable.
Long-form, sourced
A reader built for depth — data figures, pull quotes, primary-source links, and ‘filed under’ tags.
Color + accessibility
One bone ground, one ink, one chartreuse accent — a WCAG-checked palette on a fixed grid and type scale.
The surfaces, end to end.
06 surfaces · splash, onboarding,
feed, discover, reader, identity
01 · Splash
Splash · today’s edition
Launch02 · Onboarding
Onboarding · choose your fields
Flow03 · For You
For You · the explainable feed
Feed04 · Discover
Discover · the fields
Browse05 · Reader
Reader · long-form story
Read06 · Identity
App icon + lettermark
BrandOne designer, end to end.
Self-initiated concept · research
to interactive prototype
Credits
Design + DirectionMatthew Kenney
UX, UI + BrandMatthew Kenney
Editorial conceptSelf-initiated
Prototype + buildFigma
Recognition
Proto Daily is a self-initiated concept — no client, no brief, no awards to claim. It exists to argue one thing: a news app can treat its readers as decision-makers and still be honest about how it ranks what they see.
Said about the work
Every story carries the reason it reached you. Nothing here is a black box.
Also said
“Emerging technology, examined.” — the splash states the whole thesis in three words.
“Pick the frontiers you want in your daily edition.” — onboarding hands the controls to the reader.
The app, running in your browser.
Tap through the real UI —
feed, fields, and the reader.
Real UI · runs in your browser · not a video